Stone Island Ice Jacket: shiver

R&D VIDEO: 5515 STONE ISLAND ICE JACKET AW’011’012 from Stone Island on Vimeo.
Stone Island are well known for using space age fabrics made of stuff like metal. This time they've developed something that changes colour according to how cold it is.

The jacket starts off yellow, for warmth and gradually goes black in line with the drop in temperature. Like frostbite.

Stone Island: it's all about the product

A VOYAGE INTO STONE ISLAND_EPISODE 3 - "THE PRODUCT" - THE PASSION OF STONE ISLAND from Stone Island on Vimeo.


You might not be partial to Stone Island unless you like to spend Saturday afternoons shouting at football teams and screwing up opposing fans, but there's no denying the passion that goes into producing the gear.

Metal, heat reflective, colour changing, space-age fabrics, you name it, Stone Island has tried to make jackets out of it. They have to be the most innovative, ground breaking brand to come out of Italy.

This is the third video to focus on the brand, which means I've missed one somewhere along the line.

All the same, the chance to get an insight into what makes Andrea Moro, the label's head of product, tick, has to be worth a post.